Welcome to
#JOINTHEBOAT
LET'S HAVE COFFEE TOGETHER
The first community-based coffee import
We have a
dream
WE PUSH THE BOUNDARIES OF THE COFFEE MARKET DYNAMICS
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We do this by eliminating any unnecessary middle-men from the supply chain. We connect roasters directly with the farmer and foster long- lasting trade relationships. This helps us stretch the farmer's income as much as possible, helping farmers improve their crop, the livelihood of their families and leading them on their journey to conquer the international market.
Hello coffee roaster!
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I bet you'd love to be able to buy coffee from origin, get your hands on those exclusive micro-lots and trade directly with farmers. But you’re not big enough to afford buying a full container load or end up paying higher shipping costs per kilo than those with larger operations. Does this sound familiar?
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In a world where coffee trade is speculative and even sometimes political, the waters may be very difficult to navigate for both farmers and roasters. This has motivated us to rethink how the market dynamics work and how we can simplify and add transparency to the supply chain by designing a new, more inclusive, traceable and sustainable business model.
What if I told you it is absolutely possible for you to trade directly with the coffee farmer?
did you know?
picture from â“’La Nación 2020
That according to a Fairtrade International and True Price pilot study, many fairtrade coffee farmers don’t earn enough to live on?
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how it works
#JOINTHEBOAT LET'S HAVE COFFEE TOGETHER PROGRAM
Join the boat is an initiative where roasters get together and share a shipping container. You can purchase specialty coffee from the latest harvest from Gaia Artisan Coffee and Don Alexis coffee in Costa Rica and book your spot in the container that will be shipping the coffee to Europe with each upcoming harvest. We take care of the logistics for you, you just book your place!
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Want to buy the coffee 'on spot' when it's already arrived in Europe? That's also possible! However, we work on a first-come first-serve basis. If you like our coffee, we recommend you #jointheboat. The earlier you buy, the bigger the chance to catch the micro-lots and the lower the price. Remember, quantities are limited!
don't miss out on:
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Priority access to exclusive coffees before they are out in the market.
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Value for money. Small minimum amounts
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Build a relationship first-hand with the farmer and an exclusive invitation to join our yearly origin trip to Costa Rica.
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Be part of a community of interest that believes in making the industry stronger, together!
OUR distribution MODEL
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The stretch
Transparency & Traceability at the Forefront
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We are aware of the socio-economic gap that farmers deal with. We are determined to offer detailed insights about our supply chain. Sector-wide transparency provides context for fair negotiations. Our main goal is to stretch the income of the farmer as much as we can in order to aid them in their goal of continued coffee excellence, while also encouraging opportunities to expand their farms, technology, businesses and knowledge.
Price Breakdown
60%
FARMGATE PRICE
-Farmer contribution
-Micro-Mill- This can vary from farmer to farmer due to some having more extended processing facilities.
-ICAFE- Export tax is 1.5% of FOB price
15%
LOGISTICS
This includes managing the export, shipping, importing and clearance costs at the port of Rotterdam, insurance, Q-grading, risk management, bureaucracy and warehousing.
20%
GROUNDS
Grounds' compensation for its sales operations, spending time and resources in sourcing, importing and promoting partner producers, organizing access to funding and finance where needed. Our work also includes building relationships between roasters and producers, and managing relationships with shipping and warehousing partners.
5%
FINANCING
This percentage is our financing cost through loans that we take in order to ensure upfront payment to our partner farmers for the Spot coffees.
When you participate in our #JOINTHEBOAT pre-sale, you enjoy this discount due to upfront commitment, which also gives our farmers great security in the allocation of their coffees.
let's talk...
Annelise Scholl
founder
Born in Costa Rica and half Dutch, Annelise is on a mission to function as a bridge for Costa Rican farmers. She wants to raise the bar for all players in the coffee industry, helping farmers improve their crop, the livelihood of their families and leading them on their journey to conquer the international market. Annelise's vision lies in supporting the development of new value-driven business models, managing the articulation of a business strategy and is the creator behind the #jointheboat campaign.
